Home - Trent Roberts

As Head of Experience Design at Howatson+Company, Trent leads a team of UX, UI, and strategic designers across Melbourne, Sydney, and Adelaide. He has over 15 years of experience in design studios and creative agencies. An artist at heart, he enjoys exploring new technologies, staying close to the craft, and leading by example.

Selected Case Studies

Impact you can see
and measure

Across his career Trent has focused on creating design work that delivers clear, measurable outcomes. The examples below highlight the impact of that approach, from building high performing teams to launching new ventures and delivering meaningful results for major brands.

21% Uplift

Delivered a full design system and platform redesign for Colonial First State, resulting in a 21% lift in website engagement and contributing to a strong increases in funds under management of $11.8M.

10 Million+

Delivered a world‑class digital brand experience for Queensland.com, transforming 16,000+ pages of travel content into a mobile‑first platform that inspires exploration. The redesigned experience helped drive annual visits to over 10M.

Top10 Globally

Led the design of NRMA’s mobile app, ranked among the Top 10 most awarded apps globally in 2020. The app blends smart technology with real-time insights to help users identify risks, take preventative action, and reduce claims.

Beyond the Work

A designer who loves bringing people together around creative ideas and practical insight. Whether it's crafting digital experiences, mentoring design teams or speaking at industry events, he enjoys sharing what stories and helping others push their work further.

When he’s not working, he can be found teaching his kids to skateboard, sharpening his illustration skills, or exploring the NZ snowfields for first tracks.

Trusted by Australia's biggest brands

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88 Chapel St.
Windsor, VIC 3181
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